Playtech, the world’s leading gaming company, today confirms its launch into the regulated Swedish market on 1 January 2019.
Playtech was one of the first technology companies to launch industry leading brands following the regulatory changes which came into effect at the start of this year. Playtech partnering with leading betting operators bet365, Paddy Power, Betfair and others to bring its industry-leading products to Sweden. In addition, Playtech’s Swedish specialist content studio Quickspin launched 30 of its most popular titles on the first day of regulation on 1 January 2019.
Shimon Akad, Playtech Chief Operating Officer, said: “Playtech has a track record of working hand in hand with its licensees to be at the forefront of regulated markets in Europe and across the globe.
“Our data-driven services across any product and any channel deliver our partners a distinct advantage in regulated and fast-growing markets, allowing them to build compliant and commercial long-term businesses.”
Playtech’s share price has risen marginally since the announcement, at £4.12 ($5.29) per share, although the gaming firm’s share value has almost halved since this time last year, when it was £8.06.